Why is Market Creators falling/rising?

As of 05-Sep, Market Creators Ltd is experiencing a price increase, currently at 14.00, reflecting a rise of 0.4 or 2.94%. Today's performance indicates that the stock has outperformed its sector by 2.45%. However, despite this short-term gain, the stock has shown a decline of 9.91% over the past month and a significant drop of 19.63% year-to-date. The stock's moving averages indicate it is performing better than the 5-day, 50-day, and 100-day averages, but it remains below the 20-day and 200-day averages. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 97.44% against the 5-day average. The company is facing challenges with operating losses and weak long-term fundamentals, as evidenced by a low return on equity of 0.2 and a high price-to-book value of 1.4, indicating an expensive valuation compared to its peers. In the broader market context, the stock's short-term return of 2.87% over the past week significantly outpaces the Sensex's return of 1.13%. However, the stock's long-term performance has been underwhelming, with a 9.68% decline over the past year, contrasting with the Sensex's slight decline of 1.81%. This underperformance is compounded by a flat growth in net sales and a decline in profits by 18% over the same period. Overall, while there may be a slight uptick in the stock price in the short term, the underlying fundamentals and long-term performance suggest a challenging outlook for Market Creators Ltd.