Why is Master Trust falling/rising?

As of 14-Nov, Master Trust Ltd is experiencing a significant decline in its stock price, currently at Rs 104.90, reflecting a decrease of Rs 9.65 or 8.42%. The stock has hit a new 52-week low of Rs 100.7 today and has been on a downward trend for the past eight days, resulting in a cumulative drop of 21.31%. Despite opening with a gain of 15.23% and reaching an intraday high of Rs 132, the stock's performance has been overshadowed by its underperformance against the sector, which is down by 9.18%. Over the past year, Master Trust has generated a return of -36.27%, significantly underperforming the market, which has seen a return of 8.00%. The company's fundamentals show a decline in profits by 13.8% over the past year, alongside flat results in its latest quarterly report, indicating underlying financial challenges.
In the broader market context, Master Trust's recent performance contrasts sharply with the Sensex, which has gained 1.62% over the past week and 3.09% over the past month. The stock's volatility is notable, with an intraday volatility of 23.91%, suggesting investor uncertainty. Additionally, despite a strong long-term fundamental strength indicated by an average return on equity of 18.57% and healthy growth in operating profit, the stock's recent performance has led to a lack of confidence among domestic mutual funds, which hold no stake in the company. This lack of institutional support may further contribute to the stock's declining price as investors react to the negative trends in profitability and sales.