Why is Matrimony.com falling/rising?

As of 01-Jul, Matrimony.com Ltd's stock price is currently at Rs 522.70, reflecting an increase of Rs 3.6 or 0.69%. The stock has shown a trend reversal by gaining after two consecutive days of decline, and it outperformed its sector by 1.19% today. The stock reached an intraday high of Rs 530.8, indicating positive momentum. However, despite a 4.07% increase over the past month, it has underperformed significantly on a year-to-date basis with a decline of 21.33%. The company has a high return on equity (ROE) of 17.39% and a low debt-to-equity ratio, which are positive indicators. Nevertheless, the stock's performance has been marred by negative results over the last three quarters and a consistent underperformance against benchmarks over the past three years.
Broader Market Context: In the short term, Matrimony.com has underperformed the Sensex, which has gained 2.00% over the past week while the stock has declined by 2.20%. This contrast highlights the challenges the company faces despite some positive indicators such as rising investor participation and attractive valuations compared to peers. The broader market context suggests that while there may be short-term gains, the long-term growth prospects remain uncertain due to declining profits and poor sales growth, which could continue to weigh on investor sentiment.