Why is Max Financial falling/rising?

As of 24-Jun, Max Financial Services Ltd's stock price is rising, currently at 1,618.95, reflecting an increase of 18.85, or 1.18%. The stock has been gaining momentum, having outperformed its sector by 0.26% today and has shown a consecutive gain over the last three days, with a total return of 3.11% during this period. Additionally, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong upward trend. Over the past year, Max Financial has generated impressive returns of 63.78%, significantly outperforming the BSE 500 index over various time frames, including a remarkable 220.55% increase over the last five years. The company also demonstrates strong long-term fundamental strength with a 20.54% CAGR growth in net sales.
In the broader market context, Max Financial's short-term performance of 2.15% over the past week surpasses the Sensex's return of 0.58%, highlighting its strong position relative to the benchmark. Despite a decline in investor participation, as evidenced by a 28.9% drop in delivery volume compared to the 5-day average, the stock remains liquid enough for trading. This combination of strong historical performance and positive growth fundamentals contributes to the stock's rising price, even in the face of some negative factors like reduced trading volume.