Why is Max Financial falling/rising?

As of 27-Jun, Max Financial Services Ltd is experiencing a price increase, with the current price at 1,641.45, reflecting a change of 9.25 (0.57%) upwards. The stock has recently hit a new 52-week and all-time high of Rs.1656.9, indicating strong momentum. Over the past week, the stock has gained 2.80%, and it has outperformed the sector by 0.48% today. Additionally, it has shown impressive long-term performance, with a 68.88% return over the past year and a remarkable 218.54% increase over the last five years. Despite a recent decline in delivery volume, the stock remains liquid enough for trading, supported by strong long-term fundamentals, including a 20.54% CAGR growth in net sales.
In the broader market context, Max Financial's short-term performance of 2.80% over the past week surpasses the Sensex's return of 2.00% in the same period, highlighting its relative strength. The stock's consistent outperformance against the BSE 500 over various time frames further underscores its robust market position. While the recent drop in investor participation may raise some concerns, the overall positive trends in both short-term and long-term returns suggest that the stock is well-positioned for continued growth.