Why is Max Financial falling/rising?

As of 30-Jun, Max Financial Services Ltd is experiencing a price increase, with the current price at Rs. 1,648.00, reflecting a rise of 6.55 (0.4%). The stock has recently hit a new 52-week and all-time high of Rs. 1,658.9, indicating strong upward momentum. Over the past three days, the stock has gained 2.44%, and it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has shown impressive performance with a 69.54% return over the past year and a 110.49% return over the past three years, significantly outperforming the BSE 500 index. The strong long-term fundamental strength, evidenced by a 20.54% CAGR growth in net sales, further supports the stock's upward trajectory.
In the broader market context, Max Financial's recent short-term return of 2.99% over the past week outpaces the Sensex, which has returned 2.09% in the same period. This performance is indicative of the stock's strong market position and investor confidence, as reflected in the rising delivery volume, which has increased by 698.3% against the 5-day average. The liquidity of the stock, sufficient for trades of Rs. 6.11 crore, also contributes to its attractiveness among investors. Overall, the combination of strong performance metrics, positive investor sentiment, and favorable market conditions has led to the stock's rising price.