Why is Max Financial falling/rising?

As of 01-Jul, Max Financial Services Ltd is experiencing a price increase, currently at 1,654.80, reflecting a rise of 6.8 points or 0.41%. The stock has recently hit a new 52-week and all-time high of Rs.1667.7, indicating strong upward momentum. Over the last four days, the stock has gained 2.78%, outperforming its sector by 0.47%. In terms of performance, the stock has shown impressive returns, with a 65.86% increase over the past year and a remarkable 208.21% rise over the last five years. The company also boasts a strong long-term fundamental strength with a 20.54% CAGR growth in net sales, contributing positively to its recent price movement.
In the broader market context, Max Financial's short-term performance has outpaced the benchmark Sensex, which has increased by 2.00% over the past week compared to the stock's 2.21% rise. This trend of outperformance is consistent, as the stock has also surpassed the benchmark in longer time frames, including a 48.82% year-to-date increase versus the Sensex's 7.11%. However, it is worth noting that there has been a decline in investor participation, with delivery volume falling by 66.41% against the five-day average, which could indicate a potential concern for future trading activity. Despite this, the stock remains liquid enough for substantial trade sizes, suggesting continued interest from investors.