Why is Max Financial falling/rising?

As of 04-Jul, Max Financial Services Ltd is experiencing a decline in its stock price, currently at Rs 1,587.95, which reflects a decrease of Rs 29.25 or 1.81%. The stock has been underperforming recently, having fallen for three consecutive days with a total decline of 4.04%. Today's performance shows that it underperformed its sector by 1.94%, and it reached an intraday low of Rs 1,573.55. Despite a strong long-term performance with a 20.54% CAGR growth in net sales and significant returns over the past year and beyond, the stock has seen a drop in investor participation, with delivery volume decreasing by 85.91% compared to the 5-day average.
In the broader market context, the stock's short-term performance has been notably weaker than the benchmark, with a 1-week return of -3.26% compared to the Sensex's -0.74%. While Max Financial has shown strong long-term growth and outperformed the BSE500 over various periods, the recent decline indicates a shift in investor sentiment, possibly influenced by the falling delivery volumes and consecutive price drops. This suggests that while the company has solid fundamentals, current market conditions and investor behavior are contributing to its recent price decline.