Why is Max India Ltd falling/rising?

As of 13-Aug, Max India Ltd is currently priced at 207.30, reflecting a decrease of 0.5, or 0.24%. The stock has underperformed its sector significantly today, with a performance that is 100.19% lower than the sector average. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The delivery volume has also seen a substantial decline of 66.02% compared to the 5-day average, suggesting a drop in investor participation. Over the past week, the stock has gained 0.24%, but it has experienced a notable decline of 19.39% year-to-date and 30.20% over the past year, highlighting ongoing challenges despite a strong 3-year return of 187.28%.
In the broader market context, while Max India Ltd has shown a slight positive return over the past week, the benchmark Sensex has remained nearly flat with a change of -0.01%. Over the past month, Max India Ltd has outperformed the Sensex, gaining 10.94% compared to the benchmark's decline of 2.38%. However, the year-to-date performance shows a stark contrast, with Max India Ltd down 19.39% against the Sensex's positive return of 3.07%. This disparity indicates that while there may be short-term fluctuations, the stock is facing significant long-term pressures that are contributing to its current downward movement.