Why is Media Matrix falling/rising?

As of 27-Jun, Media Matrix Worldwide Ltd's stock price is currently at 16.13, reflecting a decrease of 0.32, or 1.95%. The stock has been underperforming, having lost 11.23% over the last six days, and it has underperformed its sector by 12.55% today. In terms of returns, the stock has seen a significant decline of 9.43% over the past week and 11.03% over the past year, while its profits have fallen by 30.3%. Despite a low debt-to-equity ratio of 0.07, the company reported flat results for March 25, with a net sales drop of 42.6% compared to the previous four-quarter average, contributing to its negative performance. Additionally, the lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the stock's valuation.
Broader market context indicates that while the Sensex has gained 2.00% over the past week and 6.08% over the past year, Media Matrix has significantly lagged behind, with a one-year return of -11.03%. The film production, distribution, and entertainment sector has seen a rise of 10.77%, contrasting sharply with Media Matrix's struggles. This disparity highlights the company's challenges in attracting investor interest and maintaining profitability, further exacerbated by its recent poor financial performance and the overall market's positive trajectory.