Why is Media Matrix falling/rising?

As of 01-Jul, Media Matrix Worldwide Ltd's stock price is currently at 15.50, reflecting a decline of 0.31, or 1.96%. The stock has been underperforming significantly, having fallen for the last eight consecutive days, resulting in a total decline of 14.69% during this period. Over the past week, the stock has decreased by 9.46%, while its performance over the past year shows a substantial drop of 13.55%. The company's recent financial results have been disappointing, with a 50.72% decline in PAT and a 42.6% drop in net sales compared to the previous four-quarter average. Additionally, the stock's low EPS and high valuation metrics, such as a 12.7 enterprise value to capital employed, further contribute to its negative sentiment among investors.
In the broader market context, the Sensex has gained 2.00% over the past week, contrasting sharply with Media Matrix's performance. The film production, distribution, and entertainment sector has also seen a positive movement, increasing by 4.37%. This indicates that Media Matrix is not only underperforming its sector but also experiencing a significant drop in investor participation, with delivery volume falling by 83.54% against the five-day average. The lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the company's prospects, further exacerbating its decline in stock price. Overall, the combination of poor financial results, high valuation concerns, and weak market sentiment has led to the stock's recent downward trajectory.