Why is Media Matrix falling/rising?

As of 03-Jul, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at 14.89, which reflects a decrease of 0.3 or 1.97%. The stock has been on a downward trend, losing value for the last 10 consecutive days and showing a significant drop of 18.05% during this period. In terms of returns, the stock has underperformed the benchmark, with a 1-week return of -9.48% compared to the Sensex's -0.62%. Additionally, the company's recent financial performance has raised concerns, with a net sales decline of 42.6% and a profit after tax that has decreased by 50.72%. The stock's valuation appears expensive relative to its return on capital employed, and domestic mutual funds hold no stake in the company, indicating a lack of confidence among institutional investors.
In the broader market context, while the Sensex has shown a positive return of 3.10% over the past month, Media Matrix's performance has been lackluster, with a year-to-date return of -7.40% compared to the benchmark's 6.53%. The film production, distribution, and entertainment sector, in which Media Matrix operates, has also faced a decline of 2.06%. The falling investor participation, evidenced by an 87.75% drop in delivery volume, further suggests a lack of interest in the stock. Overall, the combination of poor financial results, declining investor confidence, and sector-wide challenges has contributed to the stock's recent downward movement.