Why is Media Matrix falling/rising?

As of 04-Jul, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at 14.60, which reflects a decrease of 0.29 or 1.95%. The stock has been underperforming significantly, having fallen consecutively for the last 11 days, resulting in a total drop of 19.65% during this period. In terms of performance against benchmarks, the stock has underperformed the Sensex, with a one-week return of -9.49% compared to the benchmark's -0.74%. Additionally, the stock's delivery volume has decreased by 28.32% against its five-day average, indicating falling investor participation. The company's financials reveal a concerning trend, with a 50.72% decline in PAT and a 42.6% drop in net sales compared to the previous four-quarter average, contributing to its negative performance.
In the broader market context, while the Sensex has shown a positive return of 3.01% over the past month and 6.77% year-to-date, Media Matrix has struggled, with a year-to-date return of -9.20% and a one-year return of -18.53%. This stark contrast highlights the stock's significant underperformance relative to the market, which has generated positive returns. Furthermore, the lack of investment from domestic mutual funds, which hold 0% of the company, suggests a lack of confidence in the stock's valuation and business prospects, further exacerbating its decline. Overall, the combination of poor financial results, declining investor interest, and underperformance against the market has led to the stock's current downward trajectory.