Why is Media Matrix falling/rising?

As of 07-Jul, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at 14.31, which reflects a decrease of 0.29 or 1.99%. The stock has been on a downward trend, losing value for the last 12 consecutive days, resulting in a significant drop of 21.24% during this period. In terms of performance relative to benchmarks, the stock has underperformed, with a one-week return of -9.49% compared to the Sensex's slight decline of -0.20%. Additionally, the stock's recent financial results have been disappointing, with a net sales drop of 42.6% and a profit after tax decline of 50.72%, contributing to negative sentiment among investors. The low participation from domestic mutual funds, holding 0% of the company, further indicates a lack of confidence in the stock's current valuation.
Broader Market Context: In the broader market, the stock has significantly underperformed the BSE500 index, which has generated a return of 1.74% over the past year, while Media Matrix has seen a decline of 20.06%. The film production, distribution, and entertainment sector, in which Media Matrix operates, has also faced challenges, with a sector-wide decline of 2.16%. This context of falling investor participation, coupled with the stock's performance being lower than its moving averages for shorter periods, suggests a lack of bullish momentum in the market, reinforcing the negative outlook for Media Matrix Worldwide Ltd.