Why is Media Matrix falling/rising?

As of 08-Jul, Media Matrix Worldwide Ltd's stock price is currently at 14.59, reflecting an increase of 0.28 or 1.96%. The stock has shown a trend reversal, gaining after 12 consecutive days of decline. Today's performance indicates that it has outperformed its sector by 0.87%, with a significant rise in delivery volume by 298.91% compared to the 5-day average. Despite this positive movement, the stock has underperformed over the past week and month, with returns of -5.87% and -4.33%, respectively. Additionally, the company has faced challenges, including a -50.72% growth in PAT and a -42.6% decline in net sales, contributing to a negative return of -18.58% over the past year.
In the broader market context, the benchmark Sensex has shown a slight increase of 0.02% over the past week and a positive return of 1.85% over the past month, indicating that Media Matrix is lagging behind the market. The stock's performance has been notably weaker compared to the market's overall gains, with a year-to-date return of -9.27% against the Sensex's 7.13%. The lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the company's valuation and business prospects, further impacting its stock performance negatively.