Why is Media Matrix falling/rising?

As of 10-Jul, Media Matrix Worldwide Ltd's stock price is currently at 15.17, reflecting an increase of 0.29 or 1.95%. The stock has been gaining momentum recently, with a consecutive gain over the last three days resulting in a total return of 6.01%. It has outperformed its sector by 1.49% today. However, despite these short-term gains, the stock has underperformed over the longer term, with a year-to-date decline of 5.66% and a one-year return of -15.72%. The company's financial performance has raised concerns, as evidenced by a significant drop in net sales and profits, alongside a low debt-to-equity ratio that indicates a relatively stable financial structure. The lack of investment from domestic mutual funds may suggest a lack of confidence in the stock's valuation.
In the broader market context, the stock's performance over the past week shows a return of +1.88%, while the Sensex has remained nearly flat at -0.06%. This indicates that Media Matrix has been able to capitalize on short-term market movements better than the overall market. However, the stock's longer-term performance remains concerning, especially when compared to the Sensex's one-year return of +4.09%. The company's recent flat results and declining sales highlight potential weaknesses that could affect investor sentiment moving forward, despite the recent uptick in stock price.