Why is Media Matrix falling/rising?

As of 18-Jul, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at Rs 16.40, which reflects a decrease of Rs 1.05 or 6.02%. The stock has underperformed its sector by 3.61% today and has been on a downward trend for the last two days, accumulating a total drop of 8.12%. Additionally, the stock opened with a loss of 6.02% and reached an intraday low of Rs 16.35. Over the past week, the stock has gained 6.01%, but it has seen a significant decline of 7.97% over the past month. The company's financial performance has raised concerns, with a 50.72% drop in PAT for the last nine months and a 42.6% decrease in net sales compared to the previous four-quarter average. Furthermore, the stock's return over the past year is -5.64%, indicating a troubling trend in profitability, which has decreased by 30.3%.
In the broader market context, while Media Matrix has shown strong returns over the longer term, such as an 83.86% increase over three years and a 220.94% increase over five years, its recent performance contrasts sharply with the Sensex, which has gained 0.38% over the past month and 4.63% year-to-date. The film production, distribution, and entertainment sector, in which Media Matrix operates, has also seen a decline of 2.41%. The lack of investment from domestic mutual funds, holding 0% of the company, suggests a lack of confidence in its current valuation and business prospects. This combination of poor financial results, sector underperformance, and investor sentiment contributes to the stock's recent decline.