Why is Media Matrix falling/rising?

As of 24-Jul, Media Matrix Worldwide Ltd's stock price is currently at 16.66, reflecting a decrease of 0.55, or 3.2%. The stock has been experiencing a downward trend, having fallen consecutively for the last two days, resulting in a total decline of 3.7% over this period. Despite outperforming its sector by 0.86% today, the stock's performance over the past week shows a decline of 4.53%, and over the past month, it has decreased by 2.69%. Additionally, the stock's delivery volume has significantly dropped by 64.84% compared to its five-day average, indicating a decrease in investor participation. While the company maintains a low debt-to-equity ratio, which is generally a positive indicator, the recent price movement suggests that investor sentiment may be cautious.
In the broader market context, Media Matrix's short-term performance contrasts with the Sensex, which has remained relatively stable with only a 0.09% decline over the past week. The film production, distribution, and entertainment sector, in which Media Matrix operates, has also seen a decline of 2.54%. Year-to-date, Media Matrix has shown a positive return of 3.61%, but it lags behind the Sensex's 5.18% increase. This underperformance over the past year, where the stock has decreased by 3.70% compared to the Sensex's gain of 2.54%, may contribute to the negative sentiment surrounding the stock, further exacerbating its recent price decline.