Why is Media Matrix falling/rising?

As of 25-Jul, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at 16.50, which reflects a decrease of 0.16 or 0.96%. The stock has been on a downward trend, losing value for the past three days and showing a total drop of 4.62% during this period. Despite this recent decline, the stock has outperformed its sector by 1.66% today. Over the past year, it has generated a return of 0.61%, and while it has shown a positive return of 2.61% year-to-date, it has underperformed in the last month with a decrease of 1.67%. The company maintains a low debt-to-equity ratio, which is a positive factor, and its long-term performance has been strong, outperforming the BSE500 over various time frames.
In the broader market context, the Sensex has shown a slight decline of 0.36% over the past week, while Media Matrix's short-term performance has been relatively better, with a weekly increase of 0.61%. However, the film production, distribution, and entertainment sector has faced a downturn, falling by 2.65%, which may be impacting investor sentiment. The rising investor participation, indicated by a 32.97% increase in delivery volume, suggests that there is still interest in the stock despite its recent price drop. Overall, while Media Matrix has demonstrated strong long-term performance, the recent consecutive falls and sector-wide challenges are contributing to its current decline.