Why is Media Matrix falling/rising?

As of 29-Jul, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at 15.90, which reflects a decrease of 0.51 or 3.11%. The stock has been underperforming, having fallen consecutively for the last five days, resulting in a total drop of 7.63% during this period. Additionally, the stock's performance today has underperformed its sector by 7.05%. Over the past week, the stock has decreased by 8.09%, while its one-month return shows a decline of 1.43%. Despite having a low Debt to Equity ratio, which is generally favorable, these factors contribute to the stock's recent downward trend.
In the broader market context, the Sensex has only decreased by 1.03% over the past week, indicating that Media Matrix's decline is more pronounced than the overall market. The film production, distribution, and entertainment sector has gained by 3.62%, contrasting sharply with Media Matrix's performance. Furthermore, the stock's delivery volume has decreased significantly, falling by 33.29% against its five-day average, suggesting a drop in investor participation. While the stock remains liquid enough for trading, the combination of poor short-term performance relative to both the sector and the benchmark indicates a challenging environment for Media Matrix at this time.