Why is Media Matrix falling/rising?

As of 06-Aug, Media Matrix Worldwide Ltd's stock price is currently at 15.00, reflecting a decrease of 0.37, or 2.41%. The stock has been underperforming, having fallen for the last three consecutive days, resulting in a total decline of 5.6% during this period. Additionally, the stock's performance today has underperformed its sector by 1.81%. Over the past week, the stock has seen a significant decline of 7.18%, while it has shown a modest increase of 2.74% over the past month. However, year-to-date, the stock is down 6.72%, contrasting with a 3.08% gain in the benchmark index. Notably, investor participation has decreased sharply, with delivery volume dropping by 97.39% compared to the 5-day average, indicating reduced interest in the stock.
In the broader market context, the Sensex has experienced a decline of only 1.15% over the past week, suggesting that Media Matrix's recent performance is significantly worse than the overall market trend. While the stock has outperformed the benchmark over longer periods, such as the 3-year and 5-year returns, its recent short-term performance indicates a troubling divergence. The stock's moving averages indicate that it is currently lower than the 5-day, 20-day, and 50-day moving averages, which may further contribute to negative sentiment among investors. Overall, the combination of declining investor participation and underperformance relative to both the sector and the benchmark has led to the stock's recent downward movement.