Why is Media Matrix falling/rising?

As of 18-Nov, Media Matrix Worldwide Ltd is experiencing a decline in its stock price, currently at 11.32, which reflects a decrease of 0.39 or 3.33%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 6.37% in that period. Additionally, it is trading below all key moving averages, indicating a bearish trend. The company has shown poor long-term growth, with net sales declining at an annual rate of 0.82% over the last five years, and recent financial results have been disappointing, including a significant drop in net sales and profit after tax. The low debt-to-equity ratio may suggest financial stability, but the lack of investor confidence is evident as domestic mutual funds hold no stake in the company.
In the broader market context, Media Matrix's short-term performance has been notably worse than the benchmark, with a one-week return of -6.83% compared to the Sensex's gain of 0.96%. The film production, distribution, and entertainment sector has also seen a decline of 2.02%, contributing to the negative sentiment surrounding the stock. Overall, the combination of poor financial performance, declining investor participation, and underperformance relative to the market and sector has led to the stock's downward trajectory.