Why is Medplus Health falling/rising?

As of 15-Jul, Medplus Health Services Ltd is experiencing a price increase, currently at 914.65, which reflects a rise of 41.15 or 4.71%. The stock has shown strong performance today, outperforming its sector by 4.22%, and has been on a consecutive gain streak for the last three days, accumulating a total return of 6.85% in that period. Additionally, the stock is trading above all its moving averages, indicating a positive trend. Over the past year, Medplus has generated a remarkable return of 35.91%, significantly higher than the market's return of 2.36%, and has reported consistent positive results, including an 11.88% growth in net profit and a high return on capital employed (ROCE) of 9.99%.
In the broader market context, Medplus's short-term return of 7.44% over the past week stands in stark contrast to the Sensex, which has declined by 1.36%. This outperformance highlights the stock's resilience and attractiveness compared to the broader market. Despite a recent decline in investor participation, as indicated by a 64% drop in delivery volume, the stock remains liquid and is trading at a discount relative to its peers, suggesting that it is still considered a valuable investment. Overall, the combination of strong financial results, positive market sentiment, and a favorable valuation contributes to the stock's rising price.