Why is Mefcom Capital falling/rising?

As of 30-Jun, Mefcom Capital Markets Ltd's stock price is currently at Rs 17.88, reflecting an increase of Rs 1.2 or 7.19%. The stock has shown strong performance recently, gaining 31.66% over the last four days and outperforming its sector by 6.67% today. It opened with a significant gain of 10.61% and reached an intraday high of Rs 19.99. Despite these positive movements, the company has reported operating losses and negative results in recent quarters, which raises concerns about its long-term fundamental strength. The stock has generated a return of 27.17% over the past year, but this is overshadowed by a substantial decline in profits of -130.4%, indicating a risky investment environment.
In the broader market context, Mefcom's short-term return of +25.74% over the past week significantly outpaces the Sensex's return of +2.09% during the same period. This strong performance in the short term contrasts with the company's weak long-term fundamentals, as indicated by its operating profit decline and negative earnings reports. While the stock has outperformed the benchmark in the short term, the overall market sentiment may be cautious due to the company's ongoing financial struggles and the volatility observed in its trading.