Why is Mefcom Capital falling/rising?

As of 03-Jul, Mefcom Capital Markets Ltd is experiencing a decline in its stock price, currently at 15.70, which reflects a decrease of 0.86 or 5.19%. The stock has underperformed its sector by 4.25% today and has been on a consecutive fall for the last three days, resulting in a total decline of 11.8% during this period. Additionally, the stock's performance over the past week shows a significant increase of 14.18%, but it has a year-to-date decline of 28.80%. The company has reported operating losses and negative results for the last two consecutive quarters, with a drastic fall in operating profit and net sales, contributing to its weak long-term fundamental strength.
In the broader market context, while the Sensex has shown a slight decline of 0.62% over the past week, Mefcom Capital's recent performance has been notably worse, indicating a lack of investor confidence. The stock's liquidity is adequate for trading, but a significant drop in delivery volume suggests falling investor participation. The company's majority shareholders are promoters, but the overall sentiment remains negative due to the company's poor financial results and risky trading conditions compared to historical valuations.