Why is Mefcom Capital falling/rising?

As of 04-Jul, Mefcom Capital Markets Ltd is experiencing a decline in its stock price, currently at 15.35, reflecting a decrease of 0.35 or 2.23%. The stock has been underperforming, having lost 14.15% over the last four days, and it has underperformed its sector by 2.36% today. In terms of returns, the stock has shown a significant drop of 30.39% year-to-date and a 7.08% decline over the past year, despite a notable increase of 78.49% over the last three years. The company has also reported operating losses, with a staggering fall in operating profit of 550.74%, leading to negative results for the last two consecutive quarters. This has contributed to a weak long-term fundamental strength, making the stock a strong sell.
In the broader market context, Mefcom Capital's short-term performance has been significantly worse than the benchmark, with a 7.97% decline over the past week compared to a mere 0.74% drop in the Sensex. While the Sensex has gained 3.01% over the past month, Mefcom's stock has risen by 7.87%, indicating some recovery potential in the longer term. However, the current liquidity issues, as evidenced by a 61.86% drop in delivery volume, coupled with the company's negative earnings reports, suggest that investor confidence is waning, further contributing to the stock's downward trajectory.