Why is Mefcom Capital falling/rising?

As of 24-Jul, Mefcom Capital Markets Ltd is experiencing a decline in its stock price, currently at 16.42, which represents a decrease of 0.23 or 1.38%. The stock has underperformed its sector by 0.64% today and has been on a downward trend for the last two days, with a total decline of 2.09% during this period. Despite a strong performance over the past month with a return of 20.91%, the company has reported significant operating losses, including a staggering 550.74% drop in operating profit, leading to negative results for the last two consecutive quarters. The company's net sales and profit after tax have also seen drastic declines, contributing to a weak long-term fundamental strength and a perception of risk among investors.
In the broader market context, while Mefcom Capital has shown a positive return of 8.03% over the past week, the benchmark Sensex has remained relatively flat with a change of -0.09%. This indicates that the stock's recent performance is not entirely reflective of the overall market trend. However, the company's liquidity appears to be decreasing, as evidenced by a 64.33% drop in delivery volume compared to the 5-day average. Given these factors, including the company's poor financial results and declining investor participation, the stock is perceived as risky, which may be contributing to its current downward price movement.