Why is Mefcom Capital falling/rising?

As of 01-Aug, Mefcom Capital Markets Ltd is experiencing a decline in its stock price, currently at 15.61, reflecting a decrease of 0.56 or 3.46%. The stock has underperformed its sector by 1.98% today, and its delivery volume has significantly decreased by 59.31% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has dropped by 4.53%, and it has shown a substantial year-to-date decline of 29.21%. The company has faced operating losses and has reported negative results for the last two consecutive quarters, with a significant drop in net sales and profit after tax, which has contributed to its weak long-term fundamental strength.
In the broader market context, while the Sensex has seen a modest increase of 3.15% year-to-date, Mefcom Capital's performance has been starkly negative, highlighting a significant divergence from the benchmark. The stock's recent performance, particularly its 1-month decline of 11.76%, contrasts sharply with the benchmark's 3.70% drop, suggesting that the stock is underperforming relative to the overall market. This underperformance, coupled with the company's weak financial results and negative EBITDA, paints a concerning picture for investors, reinforcing the perception of Mefcom Capital as a risky investment.