Why is Mefcom Capital falling/rising?

As of 09-Sep, Mefcom Capital Markets Ltd is experiencing a decline in its stock price, currently at 15.06, which reflects a decrease of 0.39 or 2.52%. The stock has underperformed its sector by 3.07% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 50.6% compared to the 5-day average. Over the past week, the stock has decreased by 1.63%, and in the last month, it has fallen by 5.99%. The company's fundamentals are weak, highlighted by a negative return on equity of 12.2% and a substantial decline in net sales and profits, both down by 44.07%.
In the broader market context, Mefcom Capital's performance has been notably poor compared to the benchmark Sensex, which has gained 1.18% over the past week and 1.56% over the past month. The stock's year-to-date return is down 31.70%, while the Sensex has increased by 3.79% during the same period. This stark contrast indicates that Mefcom Capital is not only struggling individually but is also lagging behind the overall market trends, contributing to its current downward trajectory.