Why is Megastar Foods falling/rising?

As of 23-Jul, Megastar Foods Ltd is experiencing a decline in its stock price, currently at 277.00, reflecting a decrease of 10.95 points or 3.8%. The stock has underperformed its sector by 3.3% today and has been on a consecutive decline for the last two days, resulting in a total drop of 8.87% during this period. Despite a year-to-date increase of 25.14%, the stock has faced challenges over the past year, with a return of -8.32% and a significant profit drop of 40%. The stock opened with a loss of 4.5% today and reached an intraday low of Rs 275. Although it is trading above its 50-day, 100-day, and 200-day moving averages, it is below its 5-day and 20-day moving averages, indicating mixed signals in its recent performance.
In the broader market context, Megastar Foods' short-term performance over the past week shows a modest gain of 0.54%, which is significantly better than the Sensex's increase of only 0.11%. However, the stock's recent struggles highlight a disconnect with the overall market sentiment, as it has been unable to maintain its upward trajectory despite rising investor participation, evidenced by a 227.5% increase in delivery volume. The stock's fair valuation, indicated by a return on capital employed (ROCE) of 7.5 and a trading discount compared to peers, suggests potential for recovery, but the recent profit decline and underperformance against the sector are contributing to its current downward trend.