Why is Megastar Foods falling/rising?

As of 28-Jul, Megastar Foods Ltd is experiencing a price increase, with its current price at Rs 270.50, reflecting a rise of Rs 6.1 or 2.31%. Today, the stock opened with a significant gain of 8.96% and reached an intraday high of Rs 311.9, marking a 17.97% increase. Despite this positive movement, the stock has shown a decline of 11.60% over the past year, with profits falling by 40%. However, it is currently trading at a discount compared to its peers' average historical valuations, and the recent rise in delivery volume by 62.73% indicates increased investor participation, which may be contributing to the stock's upward momentum.
In the broader market context, Megastar Foods has outperformed the Sensex today, which has seen a decline of 1.59% over the past week. While the stock has had a negative return of 11.01% over the past week, it has shown a positive return of 1.54% over the past month, contrasting with the Sensex's decline of 3.77% in the same period. This suggests that despite the recent volatility and overall negative trends in the longer term, the stock's current performance is relatively strong compared to the broader market, potentially attracting more investors looking for opportunities.