Why is Mercantile Vent. falling/rising?

As of 27-Jun, Mercantile Ventures Ltd is experiencing a decline in its stock price, currently at 23.67, which reflects a decrease of 0.13 or 0.55%. The stock has underperformed its sector by 0.64% today and has shown a trend reversal after two consecutive days of gains. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the stock's delivery volume has significantly decreased by 69.44% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has increased by 4.73%, but it has underperformed in the last year with a return of -26.15%, contrasting with the Sensex's gain of 6.08%. While the company reported positive quarterly results with the highest net sales and profits, its long-term fundamentals are weak, reflected in a low average return on equity of 3.45% and a modest operating profit growth rate.
In the broader market context, Mercantile Ventures Ltd's recent performance contrasts with the benchmark, as it has generated a return of 4.73% over the past week compared to the Sensex's 2.00%. However, the stock's long-term performance remains concerning, with a significant underperformance of -26.15% over the past year against the market's 4.10% return. The stock's attractive valuation, trading at a discount compared to peers, is overshadowed by its weak long-term growth prospects and declining investor interest, which may contribute to the current downward price movement.