Why is Money Masters falling/rising?

As of 03-Jul, Money Masters Leasing & Finance Ltd is experiencing a price increase, currently at 1.53, reflecting a change of 0.03 or 2.0% upward. The stock has shown strong performance recently, gaining 14.18% over the last 10 days and outperforming its sector by 2.52% today. Despite a significant decline of 90.28% over the past year, the stock has seen a positive return of 6.99% over the last week, while the Sensex has decreased by 0.62%. The stock's attractive valuation, indicated by a Price to Book Value of 1 and a Return on Equity (ROE) of 4.4, may contribute to its recent upward movement, although it has faced long-term fundamental weaknesses, including a negative growth rate in net sales.
In the broader market context, the stock's recent performance contrasts sharply with its long-term trajectory, as it has underperformed the market significantly over the past year, where the BSE500 has generated returns of 2.20%. While the stock has shown short-term gains, its long-term fundamentals remain weak, with an average ROE of 4.82% and a concerning annual net sales growth rate of -4.20%. This juxtaposition of short-term gains against a backdrop of long-term challenges suggests that while investor interest may be rising, the overall outlook for the stock remains cautious.