Why is Money Masters falling/rising?

As of 07-Jul, Money Masters Leasing & Finance Ltd is experiencing a decline in its stock price, currently at 1.50, which represents a decrease of 0.06 or 3.85%. The stock has underperformed its sector today, falling after 11 consecutive days of gains. Over the past week, the stock has shown a positive return of 2.74%, but it has significantly underperformed over the past year with a staggering decline of 90.49%. Despite having an attractive valuation with a price-to-book value of 1 and a return on equity (ROE) of 4.4, the stock's long-term fundamentals appear weak, as indicated by a negative growth rate in net sales and flat results reported in March 2025.
In the broader market context, the Sensex has shown a slight decline of 0.20% over the past week, while Money Masters has outperformed the benchmark in the same period. However, the stock's year-to-date performance is concerning, with a drop of 81.64% compared to the Sensex's gain of 6.79%. This stark contrast highlights the stock's struggle to keep pace with market trends, contributing to investor sentiment that leans towards a strong sell recommendation. The stock's liquidity remains adequate for trading, but the overall negative returns and weak long-term growth prospects overshadow any short-term gains.