Why is Money Masters falling/rising?

As of 08-Jul, Money Masters Leasing & Finance Ltd has seen its stock price rise to 1.53, reflecting an increase of 0.03 or 2.0%. The stock has outperformed its sector today by 2.05%, with a notable rise in delivery volume, which increased by 536.15% compared to the 5-day average. Over the past week, the stock has gained 3.38%, and over the last month, it has risen by 7.75%. However, despite these short-term gains, the stock has significantly underperformed over the longer term, with a staggering decline of 90.76% over the past year. The company has an attractive valuation with a Price to Book Value of 1, but its return on equity (ROE) of 4.4 indicates weak long-term fundamental strength, compounded by a decline in net sales at an annual rate of -4.20%.
In the broader market context, while the Sensex has shown a modest increase of 0.02% over the past week, Money Masters has significantly outperformed this benchmark in the same period. However, the stock's year-to-date performance is concerning, with a decline of 81.27% compared to the Sensex's gain of 7.13%. This stark contrast highlights the stock's struggles despite recent positive movements. The company's majority shareholders being non-institutional may also contribute to the stock's volatility and perception in the market. Overall, while there are short-term positive indicators, the long-term outlook remains bleak, suggesting that the recent price rise may not be sustainable without significant improvements in fundamental performance.