Why is Money Masters falling/rising?

As of 09-Jul, Money Masters Leasing & Finance Ltd is experiencing a decline in its stock price, currently at 1.45, which represents a decrease of 0.08 or 5.23%. The stock has underperformed its sector today by 5.61%. Despite a notable increase in delivery volume by 369.28% compared to the 5-day average, the stock's performance over the past week shows a decline of 3.33%. Over the last year, the stock has significantly underperformed, with a return of -91.23%, while its profits have remained flat, indicating weak fundamental strength. The company's return on equity (ROE) stands at 4.4, which, despite being attractive in terms of price to book value at 0.9, reflects poor long-term growth potential, as evidenced by a net sales decline of -4.20%.
In the broader market context, the Sensex has shown a slight increase of 0.15% over the past week, contrasting sharply with Money Masters' negative return. The stock's year-to-date performance is also concerning, with a drop of 82.25% compared to the Sensex's gain of 6.91%. This stark difference highlights the stock's struggle to keep pace with the market, further reinforcing its classification as a strong sell due to weak long-term fundamentals and significant underperformance relative to broader market indices.