Why is Money Masters falling/rising?

As of 10-Jul, Money Masters Leasing & Finance Ltd's stock price is currently at 1.45, showing no change (0.00%). The stock has experienced a significant decline over the past year, with a return of -91.24%, while its profits have remained flat, indicating a lack of growth. Today's price summary shows that the stock's performance is in line with its sector, but it is currently higher than the 20-day and 50-day moving averages, yet lower than the 5-day, 100-day, and 200-day moving averages. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 45.22% against the 5-day average. The stock's valuation appears attractive with a Price to Book Value of 0.9, but the average Return on Equity (ROE) of 4.4 suggests weak long-term fundamental strength.
In the broader market context, the stock has underperformed significantly compared to the benchmark, with a 1-year return of -91.24% against the BSE500's return of 1.46%. This stark contrast highlights the stock's struggles relative to the market. Despite a positive return of 5.07% over the past month, the overall trend remains negative, particularly in the long term, where net sales have declined at an annual rate of -4.20%. The majority of shareholders being non-institutional may also contribute to the stock's volatility and lack of confidence among investors.