Why is Money Masters falling/rising?

As of 11-Jul, Money Masters Leasing & Finance Ltd is experiencing a decline in its stock price, currently at 1.44, which reflects a decrease of 0.01 or 0.69%. The stock has shown a negative performance today, aligning with the sector, but it is higher than the 20-day and 50-day moving averages while being lower than the 5-day, 100-day, and 200-day moving averages. Over the past week, the stock has dropped by 7.69%, and its year-to-date performance is significantly poor at -82.37%. The company has a low return on equity (ROE) of 4.4 and a price-to-book value of 0.9, indicating an attractive valuation; however, the stock has underperformed with a staggering -91.22% return over the past year, while profits have remained flat.
In the broader market context, the Sensex has shown a slight decline of 1.12% over the past week, while Money Masters has significantly underperformed this benchmark. The stock's liquidity is adequate for trading, but there has been a notable decrease in investor participation, with delivery volume falling by 28.14% against the 5-day average. The company's long-term fundamentals are weak, with a poor growth rate in net sales and an average ROE of 4.82%, contributing to its status as a strong sell. Overall, the combination of weak performance metrics and declining investor interest is driving the stock's downward movement.