Why is Money Masters falling/rising?

As of 14-Jul, Money Masters Leasing & Finance Ltd has experienced a price increase, currently at 1.49, reflecting a change of 0.05 or 3.47% upward. Despite this recent uptick, the stock has shown a mixed performance in the short term, with a 1-week return of -0.67% and a 1-month return of +6.43%. Today's price summary indicates that the stock outperformed its sector by 2.7%, although it is currently above the 20-day and 50-day moving averages but below the 5-day, 100-day, and 200-day moving averages. The stock has faced a decline in investor participation, with a 26.36% drop in delivery volume compared to the 5-day average. Additionally, the stock has suffered a significant decline over the past year, with a return of -91.18%, while profits have remained flat.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has underperformed the Sensex, which has returned +1.40% over the past month. The stock's long-term fundamentals appear weak, evidenced by an average Return on Equity (ROE) of 4.82% and a negative annual growth rate in net sales of -4.20%. Furthermore, the stock has underperformed the market significantly over the past year, generating negative returns while the broader market (BSE500) has seen a slight gain of 0.26%. These factors contribute to a challenging outlook for Money Masters, despite its recent price increase.