Why is Money Masters falling/rising?

As of 23-Jul, Money Masters Leasing & Finance Ltd is currently priced at 1.70, with no change in price (0.00%). The stock has underperformed its sector by 0.54% today, despite being higher than its 5-day, 20-day, and 50-day moving averages, but lower than its 100-day and 200-day moving averages. Over the past week, the stock has shown a return of +4.29%, and +24.09% over the past month, indicating some recent positive momentum. However, it has significantly underperformed over the longer term, with a staggering -90.99% return year-to-date and -90.99% over the past year. The stock's weak performance is compounded by a decline in investor participation, as evidenced by a 74.13% drop in delivery volume compared to the 5-day average. Additionally, the company's fundamentals are weak, with a low return on equity (ROE) of 4.4 and negative growth in net sales, which further contributes to the stock's struggles.
In the broader market context, the Sensex has shown a modest gain of +0.11% over the past week and +1.01% over the past month, indicating that while the market is experiencing slight upward movement, Money Masters has not kept pace. The stock's long-term performance is concerning, especially when compared to the BSE500, which has generated returns of +1.79% over the past year. This stark contrast highlights the stock's significant underperformance relative to the market, reinforcing the perception of it being a strong sell due to its weak long-term fundamentals and lack of growth.