Why is Motisons Jewel falling/rising?

As of 25-Jul, Motisons Jewellers Ltd is experiencing a decline in its stock price, currently at Rs 21.34, which reflects a decrease of 1.02 (-4.56%). The stock has underperformed its sector by 3.78% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 5.49%. Over the past week, the stock has seen a decline of 6.12%, while it has managed to gain 4.97% over the past month. Despite a strong annual return of 35.02%, the company faces challenges such as poor long-term growth, with net sales increasing at an annual rate of only 13.70% over the last five years. Additionally, the stock's valuation appears expensive with a high enterprise value to capital employed ratio, which may deter investors.
In the broader market context, the Sensex has only decreased by 0.36% over the past week, indicating that Motisons Jewellers Ltd's decline is more pronounced than the overall market trend. The stock's recent performance is further complicated by a significant drop in investor participation, with delivery volume falling by 40.22% against the five-day average. The lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the stock's current valuation, potentially impacting its liquidity and attractiveness to investors. Overall, while the stock has shown strong historical performance, current trends and market sentiment indicate a challenging environment for Motisons Jewellers Ltd.