Why is Motisons Jewel falling/rising?

As of 27-Oct, Motisons Jewellers Ltd is experiencing a decline in its stock price, currently at 16.87, reflecting a decrease of 0.22 or 1.29%. The stock has underperformed its sector by 1.82% today and has fallen after three consecutive days of gains. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 34.08% against the 5-day average. Over the past year, the stock has generated a return of -39.21%, despite a 33% increase in profits, which highlights a disconnect between stock performance and company profitability. The company's low Debt to EBITDA ratio of 0.95 suggests a strong ability to service debt, but poor long-term growth, as indicated by a net sales growth rate of only 13.70% over the last five years, raises concerns.
In the broader market context, the stock's performance has been notably weaker compared to the benchmark, with a 1-week return of -0.53% against the Sensex's +0.49%, and a 1-month return of -7.31% compared to the Sensex's +5.41%. This underperformance is further emphasized by the stock's year-to-date decline of -38.41% versus the Sensex's +8.50%. The lack of investment from domestic mutual funds, which hold 0% of the company, may indicate a lack of confidence in the stock's valuation or business prospects, contributing to its downward trajectory. Overall, the combination of poor short-term performance, declining investor interest, and weak long-term growth prospects are driving the stock lower.