Why is MPS falling/rising?

As of 18-Jul, MPS Ltd. is experiencing a decline in its stock price, currently at Rs 2,445.10, which represents a decrease of Rs 462.65 or 15.91%. Today's price summary indicates that the stock has underperformed its sector by 11.91%, with an intraday low of Rs 2,343.55, reflecting a significant drop of 19.4%. The stock has shown high volatility today, with an intraday volatility of 15.89%, and it has traded in a wide range of Rs 572.45. Despite a strong performance in the long term, with a year-to-date return of 22.97% and a three-year return of 228.18%, the recent short-term performance has been negative, with a 1-week decline of 14.14%.
In the broader market context, the Sensex has only decreased by 0.90% over the past week, indicating that MPS's decline is more pronounced than the overall market trend. The printing and publishing sector has also faced a downturn, falling by 3.92%. Although MPS has reported positive results over the last four consecutive quarters, including significant growth in profit before tax and profit after tax, the falling investor participation, as evidenced by a 35.26% drop in delivery volume, suggests a lack of confidence among investors. This combination of high volatility, sector underperformance, and declining investor interest contributes to the stock's recent downward movement.