Why is MRF falling/rising?

As of 24-Jul, MRF Ltd. is experiencing a price increase, with its current price at 150,500.00, reflecting a change of 648.6, or 0.43% up. The stock has shown a strong performance recently, gaining 1.95% over the last four days and is currently trading close to its 52-week high, just 1.66% away from Rs 153,000. Additionally, MRF has outperformed its sector by 0.63% today and has demonstrated impressive long-term growth, with a 15.55% increase year-to-date and a remarkable 89.36% rise over the past three years. The company's low debt-to-equity ratio and healthy net sales growth of 11.63% annually, along with high institutional holdings, further support its positive momentum.
In the broader market context, MRF's short-term performance is slightly better than the benchmark, as it has recorded a -0.03% return over the past week compared to the Sensex's -0.09%. This indicates that while the overall market has faced some challenges, MRF has managed to maintain a stable upward trajectory. The stock's liquidity remains adequate for trading, although there has been a notable decline in delivery volume, which may suggest a decrease in investor participation. Despite this, MRF's strong fundamentals and market position continue to drive investor confidence, contributing to its rising stock price.