Why is Mrs Bectors falling/rising?

As of 23-Jul, Mrs Bectors Food Specialities Ltd's stock price is currently at 1,549.30, reflecting a decrease of 4.05 points or 0.26%. Today's price summary indicates that the stock's performance is in line with its sector, and it is trading above its 5-day, 20-day, 50-day, and 100-day moving averages, but below its 200-day moving average. Despite a strong performance over the past week and month, with returns of 4.08% and 15.46% respectively, the stock has seen a decline in investor participation, as evidenced by a 24.86% drop in delivery volume compared to the 5-day average. The company boasts high management efficiency with a return on equity (ROE) of 15.10% and a low debt-to-equity ratio, alongside significant institutional holdings at 35.83%. However, concerns about poor long-term growth and flat results in the most recent quarter have contributed to the stock's current decline.
In the broader market context, Mrs Bectors has outperformed the Sensex in the short term, with a 1-week return of 4.08% compared to the benchmark's 0.11%. However, the stock's year-to-date performance shows a decline of 5.93%, contrasting with the Sensex's gain of 5.87%. This disparity highlights the stock's struggles despite its recent positive returns over shorter periods. The company's flat operating profit growth and high valuation relative to peers may be weighing on investor sentiment, leading to the current price movement.