Why is Naapbooks falling/rising?

As of 13-Oct, Naapbooks Ltd is experiencing a significant rise in its stock price, currently at Rs 162.60, reflecting an increase of Rs 27.1 or 20.0%. The stock has shown strong performance today, outperforming its sector by 20.75% and opening with a notable gain of 10.7%. It is also close to its 52-week high, just 3.23% away from Rs 167.85. Over the past week, the stock has risen by 16.14%, and over the past month, it has increased by 22.35%. However, there has been a decline in investor participation, with delivery volume falling by 35.48% against the 5-day average, indicating some potential concerns about sustained interest in the stock.
Broader Market Context: In comparison to the benchmark Sensex, which has only increased by 0.66% over the past week, Naapbooks Ltd's performance is significantly stronger, highlighting its robust momentum. The stock's year-to-date return of 8.40% also surpasses the Sensex's 5.36%, and its impressive 1-year return of 65.24% stands in stark contrast to the Sensex's 1.16%. This strong performance relative to the benchmark suggests that Naapbooks is attracting investor interest despite the recent drop in trading volume, indicating a potential divergence between price movement and trading activity.