Why is Naman In-Store falling/rising?

As of 13-Nov, Naman In-Store (India) Ltd is experiencing a decline in its stock price, currently at 65.60, which reflects a decrease of 1.55 or 2.31%. The stock has underperformed its sector by 6.79% today, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a significant drop of 15.84%, and its year-to-date performance shows a decline of 52.87%. Despite a rise in delivery volume by 14.29% against the 5-day average, there are no positive factors available to counterbalance the negative trends.
Broader Market Context: In comparison to the benchmark Sensex, which has gained 1.45% over the past week and 9.45% year-to-date, Naman In-Store's performance has been notably poor. The stock's substantial declines over various periods, including a 61.60% drop over the past year, highlight a stark contrast to the overall market's positive trajectory. This underperformance suggests that investor sentiment towards Naman In-Store is weak, contributing to its falling stock price amidst a generally rising market.