Why is Natl. Gen. Inds. falling/rising?

As of 27-Jun, National General Industries Ltd is experiencing a decline in its stock price, currently at 60.00, which reflects a decrease of 0.52 or 0.86%. The stock has underperformed its sector by 0.68% today, and its delivery volume has significantly dropped by 99.39% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has seen a substantial decline of 8.05%, while it has generated a negative return of 17.92% over the past year, highlighting consistent underperformance against the benchmark. The company is facing operational challenges, including reported losses and a weak ability to service its debt, which contributes to its negative return on capital employed (ROCE) and overall weak long-term fundamental strength.
In the broader market context, the Sensex has shown a positive return of 2.00% over the past week and 7.58% year-to-date, contrasting sharply with National General Industries Ltd's negative returns. This disparity indicates that while the market is generally performing well, the company is struggling significantly, as evidenced by its negative operating profits and flat sales growth. The stock's performance has lagged behind the benchmark consistently over the last three years, further emphasizing its riskiness and the challenges it faces in attracting investor confidence.