Why is Natl. Gen. Inds. falling/rising?

As of 30-Jun, National General Industries Ltd is currently priced at 60.00, with no change in price (0.00%). The stock has shown a significant decline of 10.45% over the past week, while it has increased by 6.38% over the last month. Despite this recent monthly gain, the stock has underperformed considerably over the longer term, with a year-to-date decline of 10.45% and a one-year drop of 22.97%. Today's price summary indicates that the stock is performing inline with its sector, and it is trading above its 20-day, 50-day, and 100-day moving averages, but below its 5-day and 200-day moving averages. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 419.97% against the 5-day average. However, the company is facing significant challenges, including operating losses and a weak ability to service its debt, which has contributed to its negative return on capital employed (ROCE) and overall poor long-term fundamental strength.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has gained 2.09% over the past week and 2.65% over the past month. This underperformance is further highlighted by the stock's consistent negative returns over the last three years, where it has generated a staggering 79.88% decline compared to a 57.69% increase in the benchmark. The company's flat results and declining net sales, alongside its risky trading status and negative operating profits, suggest that the stock is not only struggling to keep pace with the market but is also facing significant headwinds that could deter potential investors.