Why is Natl. Gen. Inds. falling/rising?

As of 07-Jul, National General Industries Ltd is currently priced at 54.00, with no change in price (0.00%). The stock has shown a significant decline over various periods, with a 1-week return of -10.00%, a 1-month return of -8.41%, and a year-to-date return of -19.40%. Today's performance is in line with the sector, but the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a notable decrease in investor participation, with delivery volume dropping by 73.25% compared to the 5-day average. The company is facing operating losses and has a weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio of -0.77 and negative return on capital employed (ROCE).
In the broader market context, the Sensex has shown a slight decline of only -0.20% over the past week, contrasting sharply with National General Industries' significant drop. The stock has consistently underperformed against the benchmark over the last three years, generating -28.00% returns in the past year while the BSE500 has seen a positive return of 4.31%. This underperformance, coupled with the company's reported losses and declining sales, suggests that the stock is viewed as risky and has led to a lack of investor confidence, contributing to its downward trajectory.